NFC: And the Survey Says – meh

After years of development and hype someone has belatedly asked consumers if they actually want NFC mobile wallets, and the answer it seems, is no.

Whoops. The survey by shopping site Retrevo found that only 21% of respondents wanted to be able to pay for things with their phone.
53% definitely didn’t want a mobile wallet and the remaining 26% didn’t know what it was.
So even if we’re generous and assume that all those who didn’t know would immediately say yes if it was explained to them, that’s still less than half.

So have Google and all the other big names involved got this spectacularly wrong? Did they forget to ask this simple question?
I doubt it, but it may take a little time to convince the public at large that this is the way forward.

The idea of “credit cards” as we know them today was first suggested in 1887 by author Edward Bellamy, but it wasn’t until 1950 that the first true credit card was launched by Diners Club. Credit cards didn’t reach the UK until 1966 by Barclay card.

So even something as ubiquitous as the credit card is today had a slow beginning and even today credit cards are not terribly popular in Japan.

One reason that people are wary of contact less payments is security. Regardless of how secure these systems truly are it’s the perception of Joe Public that matters, and with seemingly every major company on earth getting hacked and dumping their users’ private data on bittorrent who can blame people for being wary?

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