Mobile World Congress gets underway.

With all eyes on Barcelona for the 2010 Mobile World Congress; day one has given the mobile phone world a lot to talk about and there is set to be a lot more exciting news throughout the week.

The top story to hit the headlines has come from computer giant Microsoft with the announcement of their Windows Mobile 7 (WinMo 7) platform which emphasises social networking and supports the popular multitouch feature.

Chief Executive of Microsoft Steve Ballmer said: “In a crowded market, filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience.

“Windows Phone 7 marks a turning point toward phones that truly reflect the speed of people’s lives and their need to connect to other people and all kinds of seamless experiences.”

Features and content on WinMo 7 is organised into ‘hubs’ so users can access either online or offline apps with ease within each category. Categories include

  • People (social networking)
  • Pictures (including both your online and saved albums)
  • Games (including full access to your Xbox live profile and rankings)
  • Music+Video
  • Marketplace (a revamped version of Microsoft’s app store)
  • Office (documents, agendas, calendars etc)

Unfortunately the new platform doesn’t allow for customization and Adobe have confirmed that there will be no Flash support. Other than that the Windows Phone 7 is a great leap in the right direction and we can’t wait to see a collaboration with HTC very soon!

Comments are closed.