Cheap Phones Sony Ericsson Say

Sony Ericsson,the world number five handset maker has seen pre-tax profits fall so what is to blame? The brand is blaming demand for cheaper mobile phones and fluctuation in currency rates.

With the number of Sony Ericsson mobile phones sold fell from 25.9 to 25.7 million in the same period as last year. As mobile phones get cheaper and cheaper with retailers offering amazing deals with free gifts including laptops is this to blame?
It made a profit of 12 million euros (£9.3m; $16.2m) in the three months to 30 September which means with restructuring costs it has made a 23m euro loss.
It’s not just Sony Ericsson that are feeling the heat, Nokia the world’s largest mobile maker reported a 30% plunge in third-quarter profit after they lost shares due to competitors cutting prices.

With the average price of a mobile phone falling from 116 Euros (approx £92) to 109 Euros (approx £86) will this mean the world top mobile makers will be forced to cut their prices further? For cheap mobile phone deals check out Mobiles please.

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