Apple Patents Ads Based on Your Bank Balance


There has always been targeted advertising with advertisers being able to suggest products and services based on your browsing history but it looks like Apple are looking to take things even further with a patent for ads based on your bank balance.


Apple Patent


apple pay process


The patent was filed last year with the United States Patent and Trademark Office and describes a targeted advertising system based on “the amount of pre-paid credit available to each user”.


The patent states that the new system will be used for “advertising goods and services to users of mobile terminals, based for example on the users’ profile”.



Apple Pay


Apple Pay has launched in the UK, with over 250,000 outlets offering the service that allows you to pay for goods with a simple contactless system using your Apple Watch or iPhone 6 or iPhone 6 Plus.


With Apple Pay hosting banking payments this new patent will mean that Apple will store even more information about you based on your bank accounts, including your income.


apple pay


This new advertising system will allow potential advertisers to choose ads with set parameters and match these to suitable users.


As you would expect this is an opt-in service, Apple won’t be poking around in your bank account without your express permission. The main advantage that Apple sees with this more targeted advertising is that you will only be shown things that you can afford and would be able to buy.


Concerns for your private information should not be relevant on this as Apple would be highly unlikely to sell the information collected and it would only be used for targeted advertising and as this is still at the patent stage it is not a definite for release.


What do you think about this? Would you be happy to give an advertiser knowledge of your bank balance or income so you could see targeted advertising? Tell us your thoughts below or join the conversation on Google+.

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